Having said that, if we take a look at history patterns, we will soon realise that having just resources is not the real difference that makes the difference in any human endeavour. Most likely, it is the resourcefulness that gives us the real edge.

This became clear to me during my last visit to London, when I have had the great honour to visit 10 Downing Street and learn from one of the most influential communicators and marketing experts in the world today, Mr. Conrad Bird.

Mr. Bird is the Director of The GREAT Britain Campaign, the campaign that aims to promote the United Kingdom internationally as a great place to visit, study and do business. One of the brilliant things about this campaign is that it is not just creating a more positive perception of the UK globally, but it also links this campaign with clear outcomes by measuring ROI (return on investment).

GREAT was born out of a creative thinking process when the strategic opportunity presented itself.

It was 2012. the year of London 2012 Olympics and at the same time it was a time of economic crisis, a unique moment in time for a breakthrough.

As a successful marketing expert with many years of experience in the private sector, Mr. Bird began our discussion by stating the definition of marketing first as a deep understanding of the audience and their needs and the ability to create products to meet those needs. As the creator of the GREAT campaign he took a marketing definition from the business environment and translated it to a country level.

Even before the 2012 Olympics, Great Britain had many resources like strong brands, famous universities, abundant heritage, celebrities, world wide network of British councils, in one word, it had resources but it took resourcefulness to take all of those resources under one umbrella and communicate simple yet a powerful message to the world to elicit response and get the outcomes: job growth and increasing wealth for the United Kingdom.

Today, GREAT is a national asset worth more than £150 million, having a major impact on record annual inbound spend and growing number of business visits to the United Kingdom.

Since we mentioned heritage, it was William Shakespeare who said: “The golden age is before us, not behind us” and that is a basic hypothesis that guides the work of Mr. Bird and his team.

The most important message I took from my 10 Downing Street visit was, instead of thinking about the lack of resources in our lives, it is always wiser to focus on the resourcefulness and the ability to use the abundance of all the available resources and create the future outcomes.

My intention with this lines is to share this exciting experience so it could inspire you to become more resourceful with your life.

For more information on how to create more choice in your personal or business life, click here and contact us.

Our quest can be described with following example:

Imagine in front of you two image frames, one on your left and another one on your right.

Right frame fill with thoughts, images, sounds of abundance where you have income you desire, relationships of your choice, things are happening with ease and your intent is manifested. We’ll call this frame, the frame of abundance.

Left frame fill in with symbols, images and feelings of lack; lack that you are experiencing at the moment like lack of money supply, lack of resources you need, lack of love in your life, lack of happiness. We’ll call this frame, the junk frame.

Like any junk, e-mail junk for instance, it can be deleted.

So, now allow right frame, frame of abundance to become bigger and to fill all the space in front of you.

And when you are happy focus on abundance frame, when you experience not so happy moments, focus on frame of abundance, when the sun is shining, focus on frame of abundance, when it rains, focus on frame of abundance. Become completely absorbed with images, symbols, sounds, feelings, relationships of abundance.

Like late Stuart Wilde said: “Stop indentifying with the junk and start to identify with potential.”…and than the power of your “will” is fired into circumstances of life with unstoppable force to help you be the best you can be.

The more you do it, easier it will become to welcome more happiness into your life.

The real security is not found in outer circumstances but lies within us, in our creativity, life energy, enthusiasm and excellence. In times of economic crisis or growth, there’s always market for excellence. Excellence always survives. 

Our workshops are focused on creating behavioral models of excellence that condition you and your team to attract desired outcomes.

For more information, click here to contact us.

All of the entrepreneurs have one thing in common: We want to be successful and happy!

The main problem for reaching happiness and success today is that all humans crave security and certainty while living in a world of utter insecurity.

So one of the most important questions is: What’s missing to be successful and happy?

Happiness is an emotion, sorrow is also an emotion. Happiness, sorrow and all the other emotions are fluid and impermanent in nature which means they could be changed. That change can happen in an instant and you can do it at will.

That is the basis for security and certainty and this realization gives us hope and inspiration.

All of the emotions are part of your mind. State of mind is the most important factor in your experience of happiness, sorrow or any other emotion, thought, feeling or intention.

To build a solid business structure in 21st century, the real strength lies within ourselves. All of us entrepreneurs have to build a solid spiritual structure within, a model of behavior that will sustain challenges, condition constructive states of mind and attract desired results.

To put definition of human excellence in one sentence: Reaching and maintaining a state of mind that produces activities which gives you an experience of success and happiness.

So let’s get back to our question from beginning: What’s missing to be successful and happy?

Nothing is missing, instead there are too many things that clutter your mind, like an endless array of thoughts and mental events making it very hard to see how real security and certainty lies in conditioning and controlling your mental states.

It is much easier to live life with focus and commitment to your outcomes because it gives you meaning, drive, energy, it fills you with enthusiasm.

Most of our lives we were conditioned to think in terms of activities, what we have to do. But making a small mental shift from focus on activities to focus on outcomes makes a huge difference in your approach to life and most importantly, this mental shift makes a huge impact on your results. 

Focus on outcomes gives a sense of accomplishment and progress, and as Tony Robbins would say progress equals happiness.

The question remains: How to create business models of excellence in real life?

You can click here and read how Google did it.

Our coaching activities are focused on creating behavioral models of excellence that condition you and your team to attract desired results.

For more information, you can contact us by clicking here.

P.S. Please understand, we are very mindful about the people we select as our clients, so you are very welcome to get your FREE Information Guide or write us but we can’t promise to work with you and due to our busy schedule we will not be able to respond your request in less than 7 working days.

Constructive states of mind open more choices in life.

Enthusiasm adds more color and brightness to the masterpiece of your life. It is a world’s most powerful waterfall of happy experiences filling your mind with life nectar.

So, your mind then becomes the most powerful source of energy in your life and it runs best on enthusiasm.

While you are in a state of enthusiasm you are solving problems with ease. All of your resources are at your disposal.

Very wise and respected Buddhist teachers say that enthusiasm is a remedy for laziness and procrastination. It’s a joyful diligence regarding virtuous activity and it is essential for making progress in anything…if progress is our goal, in business or in any other area of life.

Once formed as a habit, enthusiasm is contagious, unstoppable, very powerful ally for life and it’s free!

Do you have some experience of enthusiasm in your life?

Of course you have it! Can you think of one of those experiences, now?

Why? It is crucial that you remember some experience from your past, that belongs to you and only you.

If you think about it now, you may remember your past experience of enthusiasm.

How was your posture, how was your breathing, what were you wearing? What about that experience was so special to you? How did you feel? Allow yourself being in that experience right now and remember as much details as possible.

When you feel ready to move on, it’s easy to realize that everything you do in life is to have more pleasure and happiness or to avoid painful experiences.

If we take this logic one step further, you’ll see that things you love to do are the ones that give you pleasure. While having the experience of pleasure you are in a state of enthusiasm and wouldn’t it be great to bring that state of enthusiastic experience with you while solving challenges in other areas of life.

What does it have to do with business?

Everything.

You have the best ability to solve problems and live a happier life while in state of enthusiasm (we can call it peak state, resourceful state, state of excellence…)

Why is enthusiasm an asset?

Asset is defined as any valuable thing, person or quality.

Strongest assets or biggest liabilities of any company are its owners.

To thrive in today’s economy, it is very important to have the ability to see choices where others see obstacles. And like we said before, constructive states of mind open more choices in life.

Success then is not based on cognitive understanding of tasks or activities, it is rather based on being in a constructive mental state that has the potential to create desired outcome.

One of the fastest ways to reach constructive state is by switching the light on your past experiences of enthusiasm.

We hope those ideas will inspire you and the more you think about them, easier it will become to welcome more success into your life.

N2SED means flooded with enthusiasm and our coaching is based on serving people with easy to implement, fast and effective strategies that have a major impact on human progress.

If sales and marketing are important to you and you still don’t have our FREE Information Guide: “Sales and marketing system for success in today’s uncertain EU economy” you can get it by clicking here.

If you want to get in touch with us, it can be done really easy, just click here.

Today, I will introduce you with a fresh idea on how to use N2SED Information Guide in a special way.

To do that most effectively, I will tell you a short story.

It is a story about the company named Google.

Back in 1999, venture capitalist John Doerr presented OKR goal setting system to Google’s management team. They started using OKR while having 40 employees.

Today, Google has more than 53.000 employees worldwide and more than 66 billion US dollars in revenue and OKR goal setting model is still in use and it supports their remarkable growth.

OKR – What does it mean?

O = OBJECTIVE - clear, ambituous result you’re after even if you don’t have all the hows answered
KR = KEY RESULT – measurable results that make objective achievable

One example of OKR could be:

Outcome – Improve my eating experience to have more energy and stay fit

Key Result 1. Find and read resources about healthy eating (1 book, 5 online articles)
Key Result 2. Search for at least 3 restaurants in my area that serve healthy food
Key Result 3. Find, buy and use healthy cookbook
Key Result 4. Search for the best place to buy healthy groceries
Key Result 5. Schedule time of the day to have meals

Same approach can be used for any outcome, business or personal, you want to achieve.

This goal-setting approach has many benefits and if you are interested to learn more about OKRs you can click here.

How to apply OKR with N2SED Information Guide?

Now you know, it really easy to see that there is no point in reading N2SED guide without a clear objective in mind. It can be corporate, department, group or individual but you must have it to measure progress.

1. Set clear objective you want to reach with your marketing and sales efforts

2. Determine measurable key results to support that objective  

Once, you have your objective and key results, you have focused your thinking on results you want to achieve. With those objectives and key results in mind (or even better on paper), read our Information Guide: “Sales and marketing system for success in today’s uncertain EU economy” and use only things that are helping your OKRs.

Just to give you one more example of why is that important:

Let’s say you have an employee in you company that is communicating with your potential clients trying to setup appointments.

Activities focused approach – based on marketing efforts, potential customer sends a request to your company and your employee politely answers that request with basic information, some kind of offer and a thank you. If potential customer does not reply, nothing happens. That is an example when an employee is focused on activity of communicating with potential clients.  

Outcomes focused approach – based on marketing efforts, potential client sends a request to your company and your employee politely answers that request with basic information, some kind of offer, thank you + this month special (if you have one) + an independent special report, guide  or brochure about how to make the best buying decision about your products or services + mentions that she will contact potential client in few days. After that your employee registers request in your companies CRM and sets up a reminder in a few days for a call or e-mail again. There are many possibilities of sales funnel creation at this point, but I think this is enough to see an example when an employee is focused on outcome of scheduling appointments and becoming more attractive to a potential buyer, then any other competitor. 

I hope you see there is only one difference between those two approaches: result.

And if you are going to read N2SED Information Guide again, do it with enthusiasm.

Our workshops are focused on creating behavioral models of excellence that condition you and your team to attract desired outcomes.

For more information, you can contact us by clicking here.

P.S. Please understand, we are very mindful about the people we select as our clients, so you are very welcome to get your FREE Information Guide or write us but we can’t promise to work with you and due to our busy schedule we will not be able to respond your request in less than 7 working days.